About Delta Decisions
Experience Matters. Especially in a Digital World That Never Stops Changing.
Helping your customers find you before they find your competitors.
Visibility
Strategy
Growth
Experience Matters
When Delta Decisions was founded in 1998, the internet looked very different.
Businesses were just beginning to establish an online presence. Search engines were in their infancy. Social media didn’t exist, smartphones hadn’t been invented, and artificial intelligence was still the stuff of science fiction.
More than two decades later, one thing remains true: businesses need to be visible where their customers are looking.
Today, that means far more than simply having a website. It means being found in Google Search, Google Maps, AI-powered search engines, voice assistants, and wherever the next generation of search takes us.
Delta Decisions exists to help businesses adapt, grow, and stay visible—no matter how technology evolves.
Meet Robert McCoy
I’m Robert McCoy, founder and principal consultant at Delta Decisions.
Long before launching Delta Decisions in 1998, I had already spent nearly a decade working in web technologies and digital marketing. I’ve had the unique opportunity to experience the internet’s evolution firsthand—from the earliest business websites to today’s AI-driven search landscape.
Throughout my career, I’ve worked with organizations ranging from local family-owned businesses to internationally recognized hospitality brands, helping them improve their online presence, attract new customers, and embrace emerging technologies with confidence.
Unlike many agencies, when you work with Delta Decisions, you’re working directly with me. There are no layers of account managers or outsourced specialists—just experienced, strategic guidance backed by decades of hands-on expertise.
A Global Perspective
Over the years, I’ve partnered with clients throughout:
- Canada
- United States
- Mexico
- Bermuda
- Saudi Arabia
- United Arab Emirates
Working across different industries, cultures, and markets has reinforced an important lesson:
Every business is unique, but every successful business needs to be visible where its customers are searching.
Experience Across Every Stage of Business
One of the things I enjoy most about this work is that no two businesses are alike.
I’ve helped entrepreneurs launching their first company, established local businesses ready to grow, and multi-location organizations expanding into new markets. Whether you’re an independent business or a globally recognized hotel brand like Sheraton or JW Marriott, we can help you build a strategy that fits your goals.
Whether the challenge is improving local visibility, modernizing a website, developing a content strategy, or preparing a business for AI search, the approach is always the same:
Understand the business first.
Then build the right digital strategy.
Speaking Your Language
Business today is increasingly global.
Being fluent in both English and Spanish allows me to work comfortably with organizations across North America and international markets while building strong relationships with diverse teams and clients.
Why Delta Decisions?
Technology changes.
Algorithms change.
Search changes.
What doesn’t change is the importance of making smart business decisions backed by experience.
At Delta Decisions, I combine more than three decades of digital marketing expertise with today’s most advanced technologies—including AI-powered search optimization, Local SEO, Google Maps optimization, content strategy, and traditional search marketing—to help businesses remain visible in an increasingly competitive digital world.
Because while the platforms may change, the goal remains the same:
Helping your customers find you before they find your competitors.
Ready to Improve Your Digital Visibility?
Whether you’re looking to rank higher in search, strengthen your Google Maps presence, prepare for AI-powered search, or simply want an experienced perspective on your digital strategy, let’s start the conversation.
Every engagement begins with a Visibility Consultation—a practical discussion focused on your business, your goals, and the opportunities to increase your online visibility.